Altima 2023 Media Launch

nissan ksa Altima 2023 Media Launch

The Brief

TOG was tasked by Nissan KSA to plan a captivating media launch event for the all-new Nissan Altima 2023.

what we did.

The Solution

The Nissan Altima experiential event included a reveal moment, compelling presentations, and a meticulously curated media test drive route. To amplify the immersive experience further, a Nissan Altima AR gallery was designed featuring posters of the different Altima generations that came to life through AR technology.