jeep All New 3-Row Grand Cherokee L
The Brief
To elevate JEEP’s positioning in the 7-seater market across the UAE and take a slice of the cake from it’s competitors. The brief here was clear, tap into the 3-row market and drive sales across the UAE.
JEEP is a family adventure enabler with perfection in every detail. The strategy here was to produce an experiential stand which represented just that.
what we did.
The Solution
A versatile, shape-shifting and premium yet functional modular stand which changed based on the environment around it and created a setting for families to come together while enjoying a ‘slice of JEEP’.
Visiting 6 different locations across the UAE, families were invited to chill out at the beach, kick back in the city, or make memories around the campfire. For the more curious, test drives were available and our trained JEEP promoters were on hand to discuss the key features of the all new 3-row Grand Cherokee L.
Choosing a car that is perfect for your family can be exciting but daunting at the same time, which is why to make the decision as easy as possible, an interactive car configurator panel was incorporated into the stand, which also served as a successful lead generation tool.
The Result? 20 days of experiential activation, mass exposure with over 2,500+ impressions across the UAE and 324 leads generated for the sales team.
